Get Ahead At Work: Be Selfish

The complimentary nature of these two posts gives us a prescription to becoming a more successful employee: make effective use of your time outside of work to do things you enjoy, which will in turn help make you more effective at work. By focusing on developing yourself, rather than on what you can do for your co-workers/boss/bottom line, you will accelerate promotions as well as enable yourself to succeed once you get to your next professional challenge.

Idiocracy: The Death of Intelligent Advertising

Are consumers so impressionable that they can be influenced to by a burger based on a man in a chicken suit rather than a picture of the actual burger they intend to purchase? Whatever happened to talking about the product you are selling? When did advertisers stop trying to appeal to us on an intelligent level?

On The Wrong Side of the Conference Table

The subprime mortgage crisis a great model of how unencumbered opportunism can run afoul when there aren’t enough naysayers to keep everyone from going around the bend. But what would have happened if some pessimist predicted the housing bust and stepped in to stop it? Shouldn’t a successful company employ a balance of creative dreamers and practical executors?